WHY YOU NEED TO START EARLY OPTIMIZING FOR YOUR BUSINESS

Search engine optimization (SEO) is something you need to worry about as you are growing your business. 

As an entrepreneur there are many things you should be thankful for, and a very good SEO agency should be on that list. It’s rare that a small business will need an in-house, full-time SEO professional. Without SEO, you may as well not exist. Here’s a refresher course of why it matters:

1. it’s your best visibility tool

Do you want to be easy to find online, matched with users who are querying keywords related to your business, and be seen as a leader in your field? That’s exactly what SEO does. SEO is what moves your website up the rankings, ultimately making you more and more visible. Without it, your business can’t succeed.

2. Newer algorithms are updated more regularly

While Google is notoriously secretive about the details of their SEO algorithm, one thing is certain: It’s getting updated on a regular basis. Some experts expect there to be a new Panda update every quarter. This means you need an SEO agency that keeps up with those updates and will respond accordingly. If you’re following outdated SEO best practices, you might be even worse off than if you’re not following any at all.

3. # keywords are not always the same

Depending on your business and niche, you might have some very competitive SEO keywords—or not. However, every single website can find at least a few keywords that aren’t hyper competitive and capitalize on them. SEO isn’t something that can be “completed” with any website or business. And every type of customer is relying on online research to drive their decisions. If your SEO isn’t making you visible, you’re not even in the running for the majority of shoppers. Businesses change, customers change, the economy changes, and in turn, keywords change, this you should know.

4. Most people Just Google

If you don’t have SEO as part of your strategy and your online presence is on page two of Google (or even the bottom of page one), your potential customers aren’t seeing you. Because a lot of studies have shown that the vast majority of people Googling away don’t look beyond the first page of results. In fact, most people don’t look beyond the first few hits according to Search Engine Watch.

Summary

No matter the size of your business, the early you add search engine optimization to your strategy the better for your business, you need to dust off your outsourcing hiring skills, do your research and find a firm or solo professional who can bolster your rankings like you deserve. Remember that the real risk of having a website is not having it found at all.