Listening to customer feedback has always been important to companies that want to stay in business and expand their customer base. As the marketplace gets more complex, using human and automated methods can help in a number of ways.
Using sentiment analysis can help your business in a number of ways, whether it’s large or small, by helping you make sound decisions about products and advertising. People gather in social media to discuss your products. By eavesdropping accurately and in a timely manner helps you prosper.
Here are eight things you can use social media sentiment analysis for:
1.
You can get a good idea how your product stacks up against that
of a competitor. This helps with product development as well as marketing.
2.
You can influence the conversation when you know which way it is
trending, nudging the view to make it positive.
3.
You can respond quickly to a crisis, bad experiences and
problems with products or customer service. It provides a way to manage your
online reputation by taking appropriate action with speed
4.
One very practical use is with reviews. People pay
attention to reviews and buy more of the products that have the most
reviews. Using sentiment analysis, you are alerted to negative reviews as they
happen, allowing you to respond quickly.
5.
You can gain the trust and loyalty of customers by reacting to
customer feedback in a timely manner, which tells customers you care about
them.
6.
It helps you measure the success of a specific ad or
campaign soon after it
appears. If people are talking about it, you’ve made an impression.
Hopefully it’s a positive one.
7.
For market research. Knowing that a particular gender between
the ages of 18 and 24 like your new app helps you figure out how to word your
ads, the graphics to use and where to place them. You can refine an ad campaign
while it is still going on.
8.
You can check your virtual popularity (think likes, retweets and
favorite). Developing a bigger footprint is good for business. It’s a good
metric to track on an ongoing basis.
Summary
If you believe that your reputation is a worthy goal, then you have
to manage it and learn to post responses to negative comments in other to
resolving concerns. Just make sure the people who are the source of the problem
get the message.
Let us knows if you have any comment please leave
it below.
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