5 Ways you Can Grow Your Business With Facebook

Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. And one of such tools is Facebook.

According to Social Media Examiner's 2014 Social Media Marketing Industry Report. Facebook still remains the most popular social media platform among marketers, nearly 100% of professionals polled reported using the network in business-to-consumer marketing while 89% said they used it to communicate with other businesses. Despite these astronomical numbers, 57% of the marketers either don't think their Facebook posts make a difference or aren't sure.

Here is how to use Facebook to improve your business

Topic data shows marketers what audiences are saying on Facebook about events, brands, subjects and activities, all in a way that keeps personal information private. Marketers use the information from topic data to make better decisions about how they market on Facebook and other channels, and build product roadmaps.

1) Build your audience:

Business is all about buying and selling and you should always know that every business needs patronage i.e.  Customers who will patronize your products in other for your business to grow. You can start by inviting your Facebook friends who are genuinely interested in your business and also inviting your customers that you already do business with. You should do your best to keep a tab on your friends and customers each time you want to display a product so that they can share their opinion.

2) Make your posts right for your business and your customers.

 Write updates that instantly appear on your Page each time you post to your Page.You should add photos and videos to your posts, because people react more to what they see than what they read. By following the simple steps in the link below you should be able to create quality contents that will engage your audience. Another thing you should do is to schedule your posts to save time and also try to reach more people through using the right keywords. Your post should be translated into different languages.

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— Enyinnaya Ijoma (@nailloyd) June 4, 2016

3) Promote your Page to reach all-new audiences on Facebook

One thing you should know is that boosting posts is the best way to reach more people. This is because boosting your post helps you to reach more people who like your Page, and their friends and also to reach all-new audiences based on location, age, gender and interests and it can easily set a budget and schedule for your post. You can also create offers or events.

4) Learn your audience and post what matters to them

Online marketing is not just about copying information from any site and posting it on your page; you need to understand what your audience wants, you can start by having conversations to have conversations, hear their opinion and ask questions. That way it gives you a firsthand idea of what your audience really wants. Having conversations on your Page is incredibly helpful for getting to know your audience. Take for example a brand can see how people are talking about their brand or industry to measure brand sentiment. Also A business selling a hair de-frizzing product can see demographics on the people talking about humidity’s effects on their hair to better understand their target audience. A fashion retailer can see the clothing items its target audience is talking about to decide which products to stock.

5) Respond directly to your customers

When your customers have questions or comments, it's the perfect time to show that you're listening. Talk with customers on your Page as if you're talking to them in person – in a friendly way that makes them feel welcome.

When anyone comments on your post, just click Reply below the comment to respond. If you have the Pages messaging feature turned on, click Message to respond privately, and a private message thread with the commenter will open.

And if someone makes an inappropriate comment or you suspect that a comment is spam, you can move your pointer to the top-right corner of the comment and click on the X to hide the comment.

In summary

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.

The onus of growing your business on Facebook is entirely yours and the effort you put in using the right tools cannot be underrated

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